I love the concept behind U by Kotex‘s very first #PeriodProject, The Period Shop. The Period Shop was a pop-up shop on 138 5th Avenue aimed towards fulfilling your every “time of the month” needs such as an unlimited stock of pads and tampons, chocolate for those with sweet cravings, and lots and lots of pain reliever (can’t even get enough of that). The necessities, of course. But there were also lots of fun stuff . . . stuff that reminds us that being a girl is probably the best thing ever . . . even though we get periods. The Period Shop was filled with all things frivolous and pink and outrageously feminine, like undies, pins in the shapes of tampons and pads (yes, this is real), tote bags, as well as mugs and phone cases that with attitude. Everything with a sense of humor, which in my opinion is the best way to go about dealing with our periods, just like life in general. What’s better at curing cramps than a good laugh, yeah?! Oh yeah, and lots and lots of ice cream with rainbow sprinkles on top.
The Period Shop was inspired by a Tumblr post from a young woman named Sara Michelson that called for a change in the negative way women’s periods are talked about not just publicly but even just amongst women! She wanted periods to be something positive and empowering, not something women must feel the need to hide and be ashamed of. U by Kotex worked with Sarah to make her vision a reality with a new series of Period Projects in line with the brand’s passion for creating change. Sarah’s tumblr post is the start of a movement to celebrate.
The Period Shop is U by Kotex‘s way of saying loud and clear that talking about our period is NOT A BAD THING AT ALL. In fact, it should be something that is strongly embraced. A topic that requires no blushing, just honesty and openness about everything . . . from the pains and the cravings to the mood swings and the stains. It happens to all of us, it’s real and it’s nothing to be ashamed of. It’s natural, and natural is beautiful! Why waste a whole week complaining about the downs of it all, when we could be celebrating our bodies and the fact that being a woman rocks. I love sharing my period stories with my girlfriends and sister. Funny ones and ones that are meant to give a little motivation during a rough patch. TLC and a little time spent with myself is my favorite way to kick away the period blues. Chocolate, tea and a good book is everything I need.
100% of the proceeds from The Period Shop went to Susan’s Place charity, which provides clothing, food, shelter and support for women in need in NYC. A beautiful shop with a beautiful cause celebrating a beautiful thing that happens once a month. I don’t think there could be a better reason for a pop up shop 🙂
Craving something from The Period Shop right now? You can shop it digitally right HERE.
Plus, check out the Period Projects website HERE to learn more about what was going down in The Period Shop.