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109 Mercer Street
Soho, New York City
I had the pleasure of coming across a brand new, very special gem in the middle of Soho. The Follain store on Mercer Street is a one-of-a-kind, healthy beauty shopping experience. Follain goes beyond just offering men and women a wide selection from 60 of the healthiest, high-performance, non-toxic beauty brands. The store also has a mission . . and that’s to change your outlook on the beauty industry, which is far from beautiful once you really start to do the research. But in this specific case, you yourself don’t actually need to do the research. Follain already has that figured out for you, and they make a point to keep their customer knowledgeable about all the reasons why they should be making the switch to a clean, organic, all natural beauty routine. This was just my first visit to Follain, and I’m already switching things out of my beauty cabinet!
After speaking with Follain’s founder Tara Foley, I felt much more up-to-date on the current crisis of the beauty industry in the United States. Did you know that the US only bans has 11 ingredients in beauty products? In Europe, that toxic list is made up of over a thousand ingredients. That means the regulations in the US are much more lenient. But what does that mean for our skin and bodies? It gives much more freedom from big beauty brands to put whatever the heck they want in their products, and label it as good. In reality, it means we are feeding our bodies the bad stuff such as chemicals that they don’t actually know how to process. In turn, this causes build up, which has the high possibility of linking to health issues including cancer. How scary is that?!
Follain does all the dirty work for you, filtering through the best of the best brands that meet every safety standard (meaning everything in the store is 100% non-toxic) and have gone through major testing for high performance. Follain has a strict Restricted Substances List (RSL), and it is one of the most strict in the industry. It is a list of un-safe ingredients that you will never find in an Follain products. This way their customer is ensured that every product purchased is a healthy, wholesome product. Currently the store carries 60 passionate brands. Each brand’s products are categorized in the store by type, as opposed to brand. I LOVE this concept, and it’s actually super rare in my experiences shopping beauty. It really makes the process so easy, I have a problem or a skin problem I want to target, and I know exactly where to go to look for the solution. But not just one solution, multiple ones within the category. The staff is so knowledgeable, narrowing down the brand within the type is as easy as 1-2-3.
I was fascinated learning about all the ways we can help the environment and most importantly our own bodies by going completely non-toxic and all natural with my beauty regime. It only makes sense. I spend so much time on my fitness each week, looking forward to that dewy after glow after a really good workout. I make sure to cook at home as often as possible with fresh fruits and vegetables because they make me feel great. I listen to music and focus on creative endeavors to feed my mind and soul. Why was I never making smart choices with the products that I use on my body? With the amount I layer on in the morning and night each day, it adds up A LOT.. And then think about the amount of years . . . well, the effect from that is a very scary thought. But I have realized that reversal is a thing, and that it’s never too late to make changes. Follain taught me that. Not just skincare, but this goes for makeup, too. The makeup application area at the back of the store is made to help you feel and look like a movie star. Makeup artist included 🙂
And the store is so, so gorgeous. Inspiring in every way as soon as one walks in. It for sure grabs the attention of every aesthetic seeker. Pretty plants. Non-toxic, luxuriously scented candles. Little touches here and there that make you feel right at home. Or make you wish it was your actual home (trust me, it was hard to leave). If you care not about the ingredients as much, then at least this is a place you can go if you care about the presentation. Follain has all that, too.
Stop in to shop and get holiday-ready. Follain is offering makeup and skincare consultations in store, makeovers by appointment, and lots of new non-toxic ways to shimmer and shine. Their Soho calendar is also quickly filling up with lots of events you will love, from wreath-making classes featuring Follain ingredients, to in-store yoga to help you unwind – and more!